Coconut Water Concentrate is the third ingredient. This is a GOOD thing Some people are scared of sodium but when it comes to a sports drink, sodium is important. The drink is low in sodium but it does have sodium in it.
The reason BODYARMOR is good for you is that it helps replenish electrolytes. It is sweetened with Erythritol and Stevia. Drinking too much water is even bad for you. This drink also contains other ingredients we would never use at home in a beverage such as three added Gums and two FDA-recognized preservatives. Rather, the product contains “Natural Orange Clementine Flavor with other Natural Flavors”. There is no real Orange Juice or Clementine Juice in the ingredient list. Following is a close-up look at what’s in BODYARMOR LYTE Orange Mandarin Flavor. Light versions of all beverages tend to be even further from homemade because they generally contain alternative sweeteners which we don’t use at home such as Erythritol.īODYARMOR LYTE beverages are primarily Filtered Water. The breakout brand, which has proven to be a favorite among teens, ran its first Super Bowl ad this year.By definition, Fortified Sports Drinks are Far From Homemade since we never add items such as Vitamins and Minerals to our homemade items. Making the category even more competitive is the unexpected meteoric rise of Prime. Meanwhile, its performance-focused sister brand Propel rolled out a new campaign starring actor and director Michael B Jordan last month. Gatorade continues as the category leader. It had been touted as the brand’s biggest campaign to date.Ĭoke competitor PepsiCo saw sales surge 11% for the same period. In addition, bodyarmor lyte contains artificial sweeteners. Sugar is known to contribute to weight gain, and it can also lead to cavities and other dental problems. While it is true that the drink is low calorie, the sugar content can still have a negative impact on your health.
Sister brand Powerade hit a different kind of stumbling block this week when it pulled a set of recently launched ads featuring NBA star Ja Morant after the athlete posted a video of himself flashing a gun at a Denver nightclub. First of all, bodyarmor lyte contains high levels of sugar. The new BodyArmor Lyte campaign “will strive to bolster the brand’s performance this year” following its performance slowdown, says Gary Hemphill, managing director of research at Beverage Marketing Corporation. BODYARMOR LYTE contains natural flavors and sweeteners and. Our media editor explores the biggest media buys and the trends rocking the sector. Its packed with electrolytes, coconut water and vitamins and is low in sodium and high in potassium. “We had some hiccups in 2022 as we brought those two things together, so we need to do better.”
“We need to get that double act working well,” said Coke’s chief exec James Quincey at the time. Coca-Cola’s 2022 Q4 earnings, filed last month, indicated that while global revenue grew 7% in the quarter, BodyArmor sales slumped as Coke attempted to integrate the brand with its other sports beverage offering Powerade. The anthem spot was directed by Dave Meyers, a commercial and music video filmmaker who’s worked with big brands like Corona, Mercedes and Doritos, as well as an impressive lineup of artists including Drake, SZA and Coldplay.īodyArmor has faced somewhat of an uphill battle since its acquisition. J-Lo’s team helped to concept the campaign, which was brought to life by independent agency Radical Media. It hopes that Lopez will uniquely appeal to this segment. With the BodyArmor Lyte campaign, the sports beverage brand is targeting active adults. Coke looks for a sales boost from active adults
0 kommentar(er)
