Always ask yourself: What’s in it for them? You need to approach your story in such a way that it illuminates the benefits you offer to your potential customers. Yes, this is the page that is about you or your business. That might seem a little contradictory, but it’s the truth. It should inform everything from the content you produce to what you post on social media. Much like with tone of voice, your brand story goes far beyond the About page. In just a few richly drawn paragraphs, the reader has a good idea of what the company does, why, and its core values. It features a compelling narrative about how founder Ryan Barr discovered his passion, which is cleverly weaved into a brief primer on the act of leathercraft, drawing unexpected but evocative parallels between his life and the process. The company makes leather accessories, and their love and respect for the craft becomes abundantly clear as soon as you hit the About page. Consider tapping into another aspect of your company that will resonate with people. Sounds great, doesn’t it? But what exactly does a compelling brand story look like? Maybe you have a product or service that doesn’t exactly inspire emotional resonance at first glance. In the long run, emotionally connected customers will buy more of your products and services while being less sensitive when it comes to price. It’s also a great way of making your brand stand out among competitors with similar products and prices.Ī study by Harvard Business Review found that customers with an emotional connection to a brand are actually twice as valuable than highly satisfied customers. By crafting a compelling story that conveys your brand’s core beliefs and values, you’ll establish an emotional connection with your customers and help them better understand what you’re about. Storytelling is how people relate to each other and the world. Your About Page is the perfect place to introduce it. If you get your brand voice right, your audience will come to recognize it over time.
Once you’ve established your tone of voice, it needs to be consistent across your site and communication channels. Using second-person makes your copy more personal, while third-person comes across as much more aloof. Similarly, when addressing your audience, you should use second-person over third-person, so “you” over “customers”. This means using “I” or “we” instead of “This company”.
Everyday people should be able to understand what you’re saying, not just fellow professionals in your industry.Īn easy way to affect a supportive tone is to use first-person voice over third-person when referring to your brand. Whatever the case may be, always try to avoid jargon and complicated words, and use supportive, direct language when you can. Baby boomers won’t respond well if you speak to them like they’re millennials.īe straightforward and welcoming. Similarly, you should take demographics into account. Startups can afford to be more relaxed, but customers probably won’t respond well to a lawyer or realtor who uses a lot of slang. Get it wrong, and you lose potential customers. You always want your voice to be warm and approachable, but whether you go with a tone that’s more casual or formal will depend on your niche. What do they expect from a company in your area of business? Knowing the right tone of voice to use begins with knowing your customers - or potential customers. The About Page is one of the best places on your site to really let your brand personality shine and establish your brand voice. Great examples of About Us pages to inspire youĨ tips for creating an awesome About Us pageīefore diving into the About Page writing process, take a look at our top tips for crafting a message that’s compelling, interesting, convincing, and uniquely your own.Eight tips for creating an engaging, intriguing, and on-brand About Us page.Marlin Jackson – Web Designer and Front-end Developerģ3. CSS Rockets – Web Design and DevelopmentĢ5. Joel Reed – Interactive Media ProfessionalĢ1. Justin Finley – Web Designer & DeveloperĢ0. Sebastianjt – Web Developer and UI Designerġ5. Today I`ve collected 37 examples of extraordinary inspiring “About Me” pages.Ĥ.
#AWESOME ABOUT US PAGE DESIGN SOFTWARE#
Skills (languages you know and software that you use).So, what information is usually involved in “About Me” Page And It`is imperative since by means of this small section you establish a trust relationship with your customers. A creative page not only will attract a reader’s attention but also provide them with a quick sampling of who you are. “About Me” Page is an essential section of every portfolio websites.
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